The products.
Four entry points — three individual tiers and one licensing rung — each built for a distinct reader and a distinct moment in the operating sequence.
The doctrine assumes the senior leader is fully capable and has been operating without the structural sequence. The products are not a course catalog. They are a line — diagnostic, intervention, operating system, and the licensing rung that lets a Licensed Provider administer the instruments with their own clients.
There is no “starter pack.” There is no “premium tier” highlighted with a badge. Everything sits along the sequence by design — and the reader chooses against their own situation.
Four products, one line.
The Containment Check™
A structural diagnostic for leaders who suspect their organization has quietly learned to depend on them. The Five Bleeds, the Absence Test, the Load Map verdict.
The Reassignment™
A four-phase intervention for leaders whose Check verdict named them a Single Point of Failure. Identify · Separate · Reassign · Stabilize.
The Leadership Architecture™
A seven-module operating system that converts an organization from leader-dependent to architecture-dependent over 60–90 days.
The Licensed Provider Edition
An annual license to administer the Lead. Don’t Bleed.™ instruments with your own clients — for coaches, consultants, and fractional operators.
Where each one fits.
The doctrine’s recommended sequence is straightforward. Start with the Containment Check™ — the diagnostic is free, and the verdict is the input every subsequent product expects. If the verdict names you a Single Point of Failure on one Bleed, the Reassignment™ is the next move. If it names you a Single Point of Failure across more than one Bleed, the Leadership Architecture™ installs all five.
The Licensed Provider Edition is a separate door, not a continuation of the personal-install path. It is for the coach, consultant, or fractional operator who has worked the instruments on themselves and wants to administer them to their own clients. It is the only rung that licenses use with others.
The doctrine does not push readers forward. The products are calibrated to be chosen against the reader’s situation. The Check is the only honest starting point.
The four products, side by side.
Read down a column. The three tiers are sequential, not alternatives, and the Licensed Provider Edition is the licensing rung. There is no “best value” column and no “most popular” sticker.
| The Containment Check™Tier 1 | The Reassignment™Tier 2 | The Leadership Architecture™Tier 3 | The Licensed Provider EditionLicensing | |
|---|---|---|---|---|
| Price | Freeemail-capture diagnostic | $97 | $497 | $497/yr foundingfirst 7, locked for life · $997/yr standard |
| Format | Print-ready PDF+ 9:45 audio | 26-page PDF+ four audio primers | 8 instruments + Console+ audio on two instruments | Provider license to the instrument set+ facilitation notes + onboarding module |
| What’s inside | The Five Bleeds diagnostic, the Absence Test, the Load Map | Four-phase intervention: Identify, Separate, Reassign, Stabilize | Seven modules: Foundation + 5 Bleed Architectures + Succession Capstone | License to administer + facilitation/interpretation guides + Provider Onboarding Module + Licensed Provider mark |
| Deliverable | Load Map verdict | Pressure Map · Reassignment Briefs · Stabilization Calendar | Seven module outputs forming the Leadership Architecture Map | Licensed Provider status + the right to administer to clients |
| Use with your own clients | — | — | — | Yes — 1:1 and small cohorts |
| Audio companion | Included (free) | Included | Included | Included (provider reference) |
| Who it’s for | Senior leaders who suspect their organization has learned to depend on them | Senior leaders diagnosed as a Single Point of Failure | Senior leaders ready to install the full operating system | Coaches, consultants, and fractional operators who administer the instruments to clients |
| Time to complete | ≈15 minutes | 7–14 days of evening work | 60–90 days · 25–40 days on Bleed-jumping path | Onboarding ~1–2 hours, after completing the Tier 3 line |
| Send Me the Workbook | Begin the Reset — $97 | Install — $497 | Request access — $497/yr |